If you’ve ever tried to put a property out there whether it’s for rent, short-let, or sale  you’ll 
know one thing: visibility is everything. The more eyes you get on your listing, the higher 
your chances of closing that deal quickly. But here’s the good news: you don’t always have 
to break the bank to market your property effectively. 
Let’s walk through some smart, free marketing strategies that can help your listing stand 
out. 

1. Leverage Free Real Estate Platforms 

First stop? Free listing platforms. Sites like PX Property Hub and PXStay are built to give 
you that visibility boost at no cost in the first 30 DAYS as a sign up bonus!!!!  What makes 
them different is that they’re tailored for both the traditional and short-let market, meaning 
your property gets in front of the right audience faster. 
The trick here is presentation. Don’t just upload blurry pictures and a one-line description 
take time to showcase the value of your space. Highlight location perks, amenities, and 
what makes your property stand out. 

2. Use Social Media Creatively 

Social media is free real estate (pun intended). Instagram, TikTok, Facebook, and even 
LinkedIn can push your property to thousands of potential tenants or buyers. 
✅ Post high-quality photos and videos. 
✅ Use trending sounds if you’re on TikTok or Reels. 
✅ Share quick virtual tours  people love to “experience” the space before booking. 
And don’t underestimate Facebook groups. There are endless community groups filled with 
people looking for their next apartment or short stay. 

3. Tap Into WhatsApp Marketing 

This one is underrated. Your WhatsApp status is a free billboard. Every time you put your 
listing there, you remind your network (and their extended network) about what’s available. 
Better yet, create a simple digital flyer and ask close friends to repost. Free, yet highly 
effective. 

4. Optimize Your Content for Search 

If you want to get fancy (and strategic), think SEO. When you describe your property online, 
include keywords people are already searching for. For example: 
Instead of saying “2-bedroom apartment in Lekki,” 
try “Affordable 2-bedroom short-let apartment with city view in Lekki Phase 1, Lagos.” 
That way, your listing is more likely to appear in searches. 

5. Word of Mouth Still Works 

Don’t sleep on this one. Tell your friends, colleagues, or even church members about your 
listing. Word of mouth spreads faster than you think and it’s completely free. 

Finally? 

Marketing your property doesn’t have to cost a dime if you know how to use the tools around 
you. From platforms like PX Property Hub and PXStay, to the simple power of WhatsApp 
and social media, the opportunities are endless.

 
The goal? Visibility. The more visible your property is, the faster you close that deal  without 
spending a fortune.